Ashley Licari

A passion for more natural and eco-friendly alternatives for her young family and her community led Ashley Licari of Ayden to found what is now Sustainable Earth Trading Company (formerly Today’s Natural Mom).

When Ashley and her husband were expecting their first child in 2013, Ashley began extensive research and experiments which led to manufacturing products that provide whole body care for the entire family and eventually expanded into zero waste home care. Ashley began selling her products to the public in 2017 at the Greenville Umbrella Market and several local retailers. 

Ashley’s love of chemistry and desire for a simpler life lead her business. She strives to source local ingredients and provide reusable packaging for all her products.  Sustainable Earth products are manufactured in small batches with extensive attention to care and details and also allow for customizations based on consumer allergies. All her products are palm, sulfate, paraben, and gluten-free. Her skincare products are nut-free.

Sustainable Earth products are available in various locations in Pitt County. Ashley also supplies the largest zero-waste grocery delivery service in the country and ships directly to consumers all over the country.

Learn more about Ashley and Sustainable Earth at her website,

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