Dana Benton Newell is President and CEO of Benton Newell Communication. A full-service creative agency that also has offerings for HR and operations. A decisive leader with proven success in new market identification and strategic positioning for businesses ranging from start-ups to well-established multi-million dollar organizations. She has proven herself as a key component in her clients continued expansion, excelling in demanding environments while remaining pragmatic and focused. Her keen business acumen, innovative strategies, financial know-how, and strong operations skills have taken her clients to the next level of increasing their business profitability and productivity.
During her storied 25-year career in consulting, Dana has directly overseen the operations of medical practices and multi-site home care facilities, set up community-based medical centers. Raised millions through strategic development and marketing, and worked with congressional leaders in New York and North Carolina to draw attention to diseases disproportionately affecting poor and under-served communities. She has worked with top five marketing and public relations agencies launching products such as Lipitor and Viagra. Moreover, she has acted in the role of CEO and COO building operations infrastructures for several start-ups to put them into the position to be profitable.
Dana is native New Yorker living in Greenville, NC with her husband, Mark, and two daughters, Morgan, a journalist for WCTI in Greenville, and Melani, a Sophomore at UNC-Chapter Hill. Her passions include traveling, cooking, and family. She also enjoys reading, spending time with friends, and helping others see and achieve their dreams.