By Erica Letchworth
Dazzle your customers with fresh social media content and see the difference it can make to your bottom line.
Social Media Posts can be challenging and often the last thing on the list of tasks to handle as a small business owner. You quickly piece together a photo and pithy text, slap up a post mid week and then go about your business. What if you showed up everyday with enticing, entertaining and educational content? Your customers would begin to anticipate your posts, engagement would rise and you would be the go to provider within your niche. Give it a try! Below you will find 5 prompts that will get you started on the road to more engagement and a helpful new habit for your business.
Day 1: DROP IT LIKE IT’S HOT!
What’s the newest thing going on in your business? Are you launching a new product? Do you have a new, amazing service? Or maybe you have a new employee who is an absolute rock star? Share the details on the No. 1 thing going on in your business. Make sure you have a great photo with it! People want to know your story, and its up to you to share it in the most beautiful way possible.
Day 2: SHARE YOUR VIBES
Atmosphere is everything, and whether your No. 1 priority is helping your customers feel great, look great or solve a problem, you have to let people know. No shop? No problem! You can always share what you are working on or a new friendship you’ve made while being a boss. This makes new customers feel comfortable with you and reminds the old reliable ones why they LOVE you.
Day 3: WHAT IS YOUR WHY?
Show your audience what gets you fired up about your business or the people who inspire you to be the best at what you do. Go deeper with your customers and let them really connect with you. Be sure to be genuine. Then ask your audience what their ‘why’ is. Let them know you want to know about them and truly begin to grow your loyal community.
Day 4: MOTIVATE AND INSPIRE
We could all use a little encouragement and your customers are no different! A small kindness goes a long way. Inspire your followers and grab a beautiful photo or a Pinterest quotable and drop it in your feed.
Day 5: INTRODUCE THE TEAM
Who are the people behind the scenes at your business? They deserve a little bit of that spotlight! Are you running a solo mission? Well, no one is an island, so share some great memories about a recent collaboration, networking event or productive day at the office.
For the complete list of ways to jump start your social media posts, I invite you to visit www.EricaLetchworth.com and download the free 30 Day Jump Start PDF.